FAQ
Frequently asked questions
The AI Act, content labelling and how AIMARKER works, in questions and answers.
Do I need to install a plugin in the CMS?
No. Paste one line of script into the site template. It works in WordPress, Shopify, Webflow, Wix, JS frameworks and custom systems.
Are the labels aligned with EU guidance?
Yes. By default we use the official EU icons from the Code of Practice on labelling AI-generated content (June 2026): “AI GENERATED” for fully AI-made content, “AI MODIFIED” for modified content and the “AI” icon with a description for text. The label is visible at first exposure and clicking opens a second layer with details. Files are also marked machine-readably (C2PA + IPTC).
What is C2PA?
An open Content Credentials standard developed by Adobe, Microsoft, Google, OpenAI and others. It stores cryptographically signed information about an image's origin and how it was made inside the file.
Does every AI text need a label?
The AI Act requires disclosure of AI-generated text published to inform the public on matters of public interest, unless it has undergone human review and someone holds editorial responsibility. AIMARKER records that approval, and the site policy decides what to show.
Does AIMARKER guarantee legal compliance?
AIMARKER provides technical tools to label and document content. It is not legal advice, so consult a lawyer on how the rules apply to you.
Where is data stored?
On servers in the European Union. You can also run AIMARKER on your own server.
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